Qualitative data

• What type of data is qualitative data?

  Non-numerical data
• What are the advantages of qualitative data?

  • Very rich and detailed about opinions
  • Captures emotions and attitudes
  • Takes the perspective of the participant
• What are the disadvantages of qualitative data?

  • Less controlled and structured
  • More subjective and less scientific
  • Difficult and time-consuming to analyze
• How does qualitative data differ from quantitative data in terms of structure?

  Qualitative data is less controlled and structured
• Why is qualitative data considered more subjective?

  It reflects personal opinions and emotions
• What challenges might a researcher face when analyzing qualitative data?

  It is difficult and time-consuming to analyze