Questionnaires

• What are the strengths of questionnaires compared to other methods?

  They are cheap, efficient, and easy
• Why are questionnaires considered a reliable method of gathering data?

  They provide consistent results across samples
• What makes questionnaires easy to analyze?

  They produce structured and quantifiable data
• What type of data do questionnaires provide?

  Rich and detailed data
• What are the limitations of questionnaires?

  • Social desirability bias
  • Qualitative data that is harder to analyze
• What is social desirability bias in questionnaires?

  Respondents may answer to please others
• Why is qualitative data from questionnaires harder to analyze?

  It requires subjective interpretation and coding
• What type of questions are ranked in order?

  Rank order
• What type of scale measures attitudes or opinions?

  Likert scale
• What is a tool used to ensure all items are covered?

  Checklist
• What type of question has only two possible answers?

  Dichotomous
• What type of scale measures the relationship between two opposing adjectives?

  Semantic differential