Promotion and Distribution

• What are the vital elements of the marketing mix?

  Promotion and distribution
• What is the purpose of promotion in marketing?

  To raise awareness and encourage purchases
• How does distribution contribute to marketing?

  It ensures products are accessible through channels
• What can effective promotion and distribution strategies increase?

  Sales, brand recognition, and customer satisfaction
• What are the different promotional methods businesses can use?

  • Advertising
  • Sales Promotions
  • Public Relations (PR)
  • Personal Selling
  • Social Media and Digital Marketing
• What is advertising in the context of promotion?

  Paid media placements to promote products
• What are common channels for advertising?

  Television, radio, social media, websites
• How does Coca-Cola use advertising during major events?

  By investing in high-impact TV campaigns
• What are the advantages of advertising?

  Reaches a large audience quickly
• What are the disadvantages of advertising?

  Can be expensive and may be ignored
• What are sales promotions?

  Short-term incentives to boost sales
• What are the advantages of sales promotions?

  Encourages quick purchases and clears inventory
• What are the disadvantages of sales promotions?

  May not create long-term loyalty
• What does public relations (PR) involve?

  Building positive relationships with the public
• How can a tech company use PR effectively?

  By hosting a product launch event
• What are the advantages of PR?

  Improves brand credibility and is cost-effective
• What are the disadvantages of PR?

  Less control over media message presentation
• What is personal selling?

  Direct interaction between sales rep and customer
• How do car dealerships use personal selling?

  To guide customers through the buying process
• What are the advantages of personal selling?

  Builds trust and personal relationships
• What are the disadvantages of personal selling?

  Labour-intensive and costly
• What does social media and digital marketing involve?

  Engaging customers on platforms like Instagram
• How can a beauty brand use social media marketing?

  By collaborating with influencers to showcase products
• What are the advantages of social media marketing?

  Cost-effective and highly targeted
• What are the disadvantages of social media marketing?

  Requires continuous content creation
• What is distribution in marketing?

  Delivering products from manufacturer to customer
• Why is choosing the right distribution channels crucial?

  To ensure products are available when needed
• What are the types of distribution channels?

  • Direct Distribution
  • Indirect Distribution
  • Multichannel Distribution
• What is direct distribution?

  Businesses sell directly to customers
• What are the advantages of direct distribution?

  Greater control over customer experience
• What are the disadvantages of direct distribution?

  Requires investment in logistics and infrastructure
• What is indirect distribution?

  Products sold through intermediaries
• What are the advantages of indirect distribution?

  Access to a large customer base
• What are the disadvantages of indirect distribution?

  Less control over pricing and experience
• What is multichannel distribution?

  A combination of direct and indirect channels
• What are the advantages of multichannel distribution?

  Increases convenience and accessibility for customers
• What are the disadvantages of multichannel distribution?

  Can be complex and costly to manage
• What are the distribution strategies businesses can use?

  • Intensive Distribution
  • Selective Distribution
  • Exclusive Distribution
• What is intensive distribution?

  Products available in as many locations as possible
• What is selective distribution?

  Products sold through a limited number of outlets