Audience

• Swift has been open about her views through social media on issues such as the #MeToo movement and 2020 Presidential election
• British politician Liz Truss quoted words from the song during a debate on gender equality in House of Commons on International Women's Day in 2020
• According to Uses and Grats the video could offer escapism, entertainment and identification with characters in the narrative
• According to Reception Theory, the preferred reading of the video would be for a female audience to feel empowered by the feminist message to campaign for gender equality as the representations are mocking stereotypes for entertainment
• An oppositional viewpoint could be from a male audience who may feel the video is misrepresenting them as a group and may argue the negative male stereotypes represented is outdated and offensive