Industry

• Taylor Swift since a song writing record with Sony Records in 2004 and a recording contract with Big Machine Records in 2005 . She signed to Republic Records in 2018 where her 2019 Lover Album containing the Man was released. She then began re-recording her first six albums after a dispute with Big Machine Records
• Swift's music is promoted to audiences through her website and its convergence with her social media account
• Prosthetic make-up was used to transform Swift into the man. The final behind-the-scenes shots of the video reveals the transformation of Swift and remind us she is both the writer of the song and director of the video
• Swift was the first person to receive a Woman in Music Award at 2019
• Her documentary is called Miss Americana and was released in 2020 and follows Swift over several years of her life and her career. This promotes her music to a wider audience and is an example of convergence