Audiences

• Primary audience was school pupils in UK who saw the video first streamed to their classrooms on 9 September 2020
• Target Audience for Superheroes is younger black British males and females. This is younger than Stromzys typical demographic due to focus on younger characters and animated nature of the video
• Older Gen Z audience pick up the lyrics from Tracy Beaker theme tune towards the end of the track. This would be a reference the older of his audience would pick up on and cause social interaction
• Stormzy is the fifth most popular rap/hip-hop artist in the UK. On Instagram 48% of his followers are female and 52% are male.
• His music is promoted to audiences through his website and its convergence with his social media accounts. The Superheroes video is also featured on the videos page of his website.
• Stormzy's social media accounts take a more personal approach as he uses them to express views on issues such as BLM movement and 2019 UK general election as well as to connect with his fans.
• According to Uses and Grats, the video could offer, education, entertainment, and personal identification with the characters in the narrative.
• Audience response: Reception Theory states the preferred reading would be for the young Black audience to embrace the positive message of strength and hope to feel empowered and inspired by Stormzy and all role models featured.