Industry

• Stoemzy's first album Gang, Signs and Prayer was released independently. It was the first rap album to win the BRIT Award for British Album of the Year.
• He signed under Atlantic Records in 2018 where his second album Heavy is the Head (which features Superheroes) was released. It was the 5th best-selling album in 2020.
• In 2020 he signed to 0207 Def Jam (a subsidiary of Universal Music Group), a sub-division of Def Jam Records, based in London, which focuses on UK rap and grime artists.
• Stormzy's brand #Merky has pledged to donate £10m over 10 years to black organisations in the UK to fight racial inequality.
• Stormzy is known for bringing the grime music genre into the mainstream(grime is a sub-genre of hip-hop)
• Stromzy was the first unsigned artist to win Best Grime Act award at the MOBOs (Music of Black Origin Awards). He was also the first Black British solo performer to headline Glastonbury in 2019. He has won the Brit Award for Best Male Solo artist twice.
• The production company who produced the video was 2veinte, a well known boutique design and animation studio. They produced the video in just 8 weeks, having to use simpler backgrounds after established shots to focus on characters and minimise scenic design, to manage this