Product Context

• Released on 13 December 2019 as part of Stormzys second album 'Heavy is the Head'. The video it premiered on 9 September 2020 when it was first shown in school classrooms in London, Glasgow, Dublin and Manchester at the start of the term when schools re-opened after having been closed since March due to the COVID-19 pandemic.
• Video was directed by Taz Tron Delix and produced by animation studio 2veinte. Dedicated to Chadwick Boseman following his death in August 2020 as it ends with the tribute text.
• 2020 Stormzy donated £500,000 to Black Heart Foundation to provide educational scholarships for students from disadvantaged backgrounds and pledged to donate £10m over next decade to combat racial inequality