Media Context

• The video contains references to pop culture figures to show black culture in an empowering way. This includes, Dave, Little Simz, and Marcus Rashford
• Noughts and Crosses by Malorie Blackman is referenced , Stormzy appears in the BBC adaptation which explores racism in an alternative society where black people hold more power.
• BLM movement is shown through the protests, reflecting the social and political climate of summer 2020 after the death of George Floyd. Stormzy participated in these protests in London. Social context is also mentioned with the face marks linking to the COVID-19 pandemic.
• The Marcus Rashford shirt reflects social and political contexts as at the time Rashford has made a stand against the UK's government's decision to end free school meals provided during the pandemic. Rashford was successful in getting the decision reversed and Stormzy aims to show him as a hero for young people.
• Stormzy is well-known for his political activism, using social media and high-profile performances such as his headline at Glastonbury in 2019 to both support and criticise British politicians as well as encourage young people to vote.