Product Context

• Taylor Swift is one of the world's best-selling artists having sold over 200 million records globally. She is the most streamed female artist on Spotify.
• The Man was released in Feb 2020 it was the fourth single to be released from her 2019 Lover Album. It has 78 million views on her YouTube (as of May 2023)
• The lyrics of the song explore how differently Swift would be treated if she was a man. The key issue of gender bias is represented through the man and his interactions with others.
• The video won a VMA at 2020 MTV Music Awards for Best Direction. Swift was the first solo female director to win in this category.