Audience

• Luther is produced by the BBC. Audiences will be familiar with the BBC's content and expect a quality drama with high production values.
• The trailer for the programmer of Luther uses the slogan 'Original British Drama' to appeal to audiences suggesting the BBC'S investment in homegrown drama.
• Crime drama is a popular genre with audiences and the BBC is known for producing successful programmes in this genre.
• Luther aims to reach a wide audience and appeals to men and women with its diverse range of characters.
• The 9pm scheduling time is a popular slot for the BBC's highest-rated shows and placing it after the watershed highlights adult content.
• Whilst the BBC target audience for the programme is 25-40 its appearance on Netflix suggests a younger, 16-25 year old, target audience who are more likely to binge-watch the series
• The use of teaser and longer trailers introduced the character of Luther to audiences and established an enigma around his character
• The high production values help target an audience from the selecting materials, including the use of recognisable stars and the expectations related to the BBC branding
• Media organisations also target audiences by introducing enigmatic characters to intrigue them such as Luther but also Alice who swiftly became popular. The BBC fed into this by including 'Postcards from Alice' on their website, encouraging audience interaction with this and other specifics on their site.
• Changes and developments in technology have made it so audiences have a wider range of content to choose from on various platforms to suit their needs and lifestyle
• Luther, as well as being available to watch on the BBC and Amazon Prime also has a website where audiences can access extra information and videos related to the programme which boosts interaction
• The programme can also reach audiences through social media sites including Twitter and Facebook which allows the BBC to review audience reactions to characters and storylines.
• Uses and Grats-Entertainment/Escapism: An audience may watch Luther as they gain pleasure from attempting to solve the crime. They may recognise certain conventions of the genre in the programme and predict certain outcomes, pleased when their assumptions are correct
• Uses and Grats-Entertainment/Escapism: Luther involves the audiences as they are placed in a privileged spectator position regarding the outcome of the chase and Henry Madsen at the start and the start of Alice and Luther's relationship.
• Uses and Grats-Entertainment/Escapism: Audiences may be attracted by the actors who are popular and well-known
• Uses and Grats-Information: Crime dramas can give an audience an insight into another area of society with which they may mot be familiar and with Luther, this is the police procedures.
• Uses and Grats-Social Interaction: The audience will watch episodes of Luther and at the same time interact with friends and family and social media. As there are long gaps between the series of Luther it is an example of water-cooler television and is discussed by audiences in anticipation of the next season.
• Uses and Grats-Personal Identity: The programme may be relatable to an audience who sees themselves within a character or a situation