People nowadays expect a higher standard of living
A high standard of living requires more of the Earth's natural resources
e.g. oil, gas, rare earth minerals for electronic goods, red meat in the diet
Raw materials are being used up quicker and they can't be replaced
e.g. crude oil is running out, so alternatives need to be found
Waste materials build up and can create toxic effects in ecosystems
e.g. plastic build-up in the oceans