Commercialisation in sport

Cards (77)

  • What is commercialism in sport primarily about?
    Making a profit from sport
  • What are the three main groups involved in commercialism in sport?

    • Sport
    • Media
    • Sponsors
  • How does sport benefit from commercialism?
    Increased revenue helps improve participation and performance
  • Why is funding crucial for sports in a competitive environment?
    It helps engage participants and spectators
  • How does the media benefit from the commercialisation of sport?
    High profile sports stories attract audiences
  • What role does the media play in relation to sport?
    It keeps sport in the public eye
  • How do sponsors benefit from the commercialisation of sport?
    Funding is essential for sport's growth
  • What do sponsors gain in return for their funding in sport?
    High profile coverage for their companies
  • What is the golden triangle in sport commercialism?
    • Interconnection between sport, media, and sponsorship
    • Each group benefits from the others
  • What is a negative aspect of commercialism in sport?
    It can destroy community-based links
  • How has the commercialisation of elite football in the UK been perceived?
    It has changed the game for the worse
  • What are the types of media mentioned?
    Television, radio, press, films, internet, social media
  • What are the different types of television media?
    Local, national, freeview, subscription, interactive
  • What types of radio media are there?
    Local, national, analogue, digital
  • What types of newspapers are mentioned?
    Local, national, daily, weekly
  • What categories are included in the press media?
    Newspapers and magazines
  • What types of magazines are mentioned?
    General and specialist
  • What types of books are mentioned?
    Technical, biographies, novels
  • What are the different formats for films mentioned?
    Cinema, television, DVD, online
  • What types of internet media are mentioned?
    Websites, blogs, video channels, live streaming
  • What types of social media are mentioned?
    Facebook, Twitter, Instagram, Snapchat, Flickr
  • How do the types of media differ in terms of accessibility?
    Television can be free or subscription-based
  • What is the difference between public and commercial radio?
    Public radio is funded by the government, commercial is not
  • If someone wants to watch a film online, which media type would they use?
    Internet
  • What is the role of blogs in internet media?
    They provide personal or professional commentary
  • How do social media platforms differ from traditional media?
    Social media allows for user interaction and content creation
  • Which media type would you use to listen to music on the go?
    Radio
  • What is the significance of on-demand services in television media?
    They allow viewers to watch content at their convenience
  • What is a characteristic of subscription television?
    Requires payment for access
  • What is the difference between analogue and digital radio?
    Analogue uses continuous signals, digital uses discrete signals
  • How do interactive television services enhance viewer experience?
    They allow viewers to engage with content actively
  • What is one positive influence of the media on sports?
    Raise awareness of sport
  • How does the media promote healthy lifestyles?
    By promoting healthy active lifestyles
  • What positive values does the media showcase in sports?
    Sport's positive values
  • What type of role models does the media present?
    Positive and inspiring role models
  • How does the media motivate people regarding sports?
    By motivating people to take part
  • What standards does the media set for performance?
    High standards for performance
  • What does the media publicise?
    A variety of sports and activities
  • How does the media influence the fashion of sports?
    By making certain sports more fashionable
  • What new audience does the media introduce to sports?
    New supporters to sport