The MSM of memory proposes that there are three separate memory stores including the sensory register STM and LTM and describes how information passes through these memory stores in a linear way. Environmental stimuli enter the sensory register which codes this information in a modality-specific way, has a very large capacity and a duration of 250ms. If this information is paid attention to, it transfers to the STM which codes the information acoustically, has a limited capacity of 7+/-2 items, a duration of approximately 18-30 seconds.