Culture bias. Social norms vary between cultures. For example, hallucinations are seen to be normal in some cultures, such as Haiti, but in the UK it would indicate schizophrenia. Pinto and Jones 2008 found those of Afro-Caribbean origin are 9x more likely to receive a diagnosis than white British people. This is problematic as doctors might be more likely to diagnose someone from another culture with a mental disorder, reducing the reliability and validity of the diagnosis.