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Paper 2
2 . 2 Marketing Mix
Place
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Cards (11)
what does Place mean?
How the product gets from
producer
to
consumer
Manufacturer
> distribution agent > wholesaler >
retailer
> customer
Retailer
The shop that buys from the
wholesaler
to get more profit
Wholesaler
Buys from the
manufacturer
and sells for profit
E-commerce
Online shopping through
websites
High
street
A street with lots of shops on
Retail park
A place with lots of
retail
shops
on for
efficiency
M-Commerce
Specifically targeting
sales
through
mobile phones
Direct selling
Straight from the
manufacturer
to the customer
Pop-up shop
A
temporary
location for a business to advertise and sell
Department store
A place where lots of brands are being sold in sections (camp hopson)