Binary Opposites - Levi Strauss

• Definition: Media texts create meaning through contrasting opposites. These opposites drive narratives and create confict
• An example would be Luther and Alice
• Stromzy/Superheroes : Opposes negative media stereotypes with positive Black role Models
• The Sun vs The Guardian : Tabloid vs Broadhsheet journalism in language, layout and political stance
• No Time to Die Poster: Bond vs Villain, reinforces traditional action movie themes