Genre Theory Steve Neale

• Definition: Genre is a balance of repetition and difference in order to stay fresh.

  Too much repetition is predictable and Too much difference leaves audience confused
• Genres also evolve over time
• Stormzy Website has minimilastic rap website conventions but with unique personal branding
• Taylor Swift/The Man : Pop music video but takes on feminist themes
• No Time To Die and TMWTGG Poster: Classic action conventions (guns, suits,explosions)
• The Sweeney - 1970s police drama but gritty realism such as on-site filming differentiates it from other crime dramas at the time