Uses and Grats Theory

• Who were the two who created this theory?

  Blumler and Katz
• What does each part of the PIES acronym stand for?

  Personal Identity

  Information

  Entertainment/Escapism

  Social Interaction
• Stormzy Website : Fans engage with his music and personal story (personal identity)
• Fortnite : Provides entertainment and escapism as well as social interaction through online multiplayer
• GQ (Raheem Sterling) : Informative interview appeals to fans who would want to get Information as well as relate their Personal Identitiy to Raheem
• The Archers: Provides entertainment as well as social interaction on social media for long term listeners