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Theme 1: Marketing and people
Entrepreneur
Business Objectives
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Created by
Tiian
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Cards (15)
What are business objectives?
Specific
goals a business aims to achieve
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Why are business objectives important?
They guide
efforts
and measure
success
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What does SMART stand for in goal setting?
Specific
Measurable
Achievable
Relevant
Timely
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How can a goal be measurable in SMART?
By running
twice
a week
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What does achievable mean in SMART goals?
Running at least
20-25
miles
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Why is relevance important in SMART goals?
To finish a
marathon
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What does timely mean in SMART goals?
Achieving it by the end of
2024
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What are the two main categories of business objectives?
Financial Objectives
Non-Financial Objectives
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What is profit maximization?
Aiming to earn the
highest
possible profit
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What does revenue growth refer to?
Increasing
total income
from sales
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What is cost efficiency?
Reducing
operating costs
to
maximize
profitability
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What does customer satisfaction aim to achieve?
Ensuring customers are happy with
products
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What is employee welfare focused on?
Prioritizing staff
well-being
and job satisfaction
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What do sustainability and ethical goals involve?
Operating in an
environmentally
friendly way
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What are the importance of business objectives?
Provide
direction
for business
Help
evaluate
performance
Motivate
employees
Change objectives over time
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