Kim Kardashian: Hollywood

• How has Kim Kardashian represented herself?

  · Rich and successful· Family orientated· Picture perfect life
• What is Kim Kardashian brand identity?

  · Rich and Glamorous· Fashionable· Unachievable looks
• What could ruin her brand identity?

  · if she was seen not looking 'perfect'· if she had an argument/rude to her family
• Is Kim Kardashian a role model? (yes)


  - she is a successful business woman (her cosmetic company) and has built a name for herself- she uses her platform to raise awareness for people who are less fortunate
• Is Kim Kardashian a role model?(no)


  - she sets unrealistic beauty standards for young girls, and encourages them to get plastic surgery in order to look good.- her being successful is mostly dependent on her family's success as well.
• Which key words would you use to describe the visual style of Kim k: Hollywood?


  · Cartoon like· Over the top· Bright colour palette· Bold black outlines
• what is a gameplay feature?


  refer to what you can actually do in a video game
• what are the gameplay features in Kim Kardashian: Hollywood?

  · You can travel and visit different luxurious places, choosing where you go and when· You can go on dates with male characters, choose your interactions and make all the important decisions· You can have conversations with Kim and her friends, something you wouldn't be able to do in everyday life
• why would people be encouraged to play the game?


  because they want to live a different or celebrity lifestyle, something which you wouldn't experience normally
• what is a dominant reading?

  when the viewer reacts in the way the producer intended
• what is a negotiated reading?


  when the viewer agrees/disagrees with specific parts of the message
• what is an oppositional reading?

  when the viewer completely disagrees with and dislikes the text
• What female stereotypes do we see in this clip of Kim Kardashian: Hollywood?

  In the clip you can see the character wearing a dress, with hair and makeup done. She is also positioned with her hands on her hips, a way in which could be appealing to the man. This is stereotypical of a female, presenting them as though they care about their appearance.
• what is the bourgeois ideology?


  this is the idea that you are not "good enough" and in order to "better" you have to buy the latest product/style/accessory or look a certain way.
• what is under representation?


  when a specific group of people are not represented enough in the media
• who is underrepresented in the Kim Kardashian game?

  overweight people have been under represented. Kim Kardashian is known for having a "perfect" or idealistic body, so by putting people in her game that do not match her brand it could damage her brand identity. Also, in the producer's opinion they may think that overweight people may not be as aesthetically pleasing to look at.
• what is the dominant reading for the video game?

  the audience love the game and find it fun, there are no faults with the game.
• what is the negotiated reading for the video game?

  the audience notice that there is no overweight people and that everyone looks "perfect" however they realise it is just a game not a political statement, it doesn't really bother them or stop them from playing.
• what is the opposition reading for the video game?

  the audience don't like how there is just one body type and they think the game is fake and unrealistic. This makes them dislike the game and stops them from playing it.
• What type of places/locations are available in KKH?

  · Red carpets, big cities like las Vegas, luxury apartments
• What type of lifestyle does the locations used promote?

  · Rich, luxurious, upper-class, celebrity lifestyles
• what can we see on the Kim K video game loading screen?

  -the game logo is in bold with sparkles, this symbolizes importance and draws attention to her name- shows paparazzi taking photos of her, shows she is famous and well known, it is part of the celebrity lifestyle- Kim Kardashian with hair and makeup done and a fancy dress, shows your character always has to look good
• Why do people enjoy video games?


  · They can escape everyday life and experience something they wouldn't normally get the chance to· You get to make the decisions, you can chose what to do· Make friends and meet new people
• what is character customisation?

  this is when you create and customise your own character in a video game as opposed to playing as a set character
• why would producers chose to include character customisation?

  - you can make yourself as a character and live out things you wouldn't be able to do in everyday life- by creating your own character it's almost as if you are in the game
• why may people enjoy Kim k: Hollywood?

  - you can escape everyday life, and do things you wouldn't normally be able to do- you can live a celebrity lifestyle like Kim- you can talk to and make new friends with people who also enjoy the game
• who would the Kim K: Hollywood game appeal to?

  - teenage girls- people who are interested in the Kardashians
• why may people dislike Kim K:Hollywood?

  - everyone has a perfect looking body and is made to look good, there are no underweight or overweight people