Types and explanations

• What are the three types of conformity ?

  1. Internalisation
  2. Identification
  3. Compliance
• What is internalisation ?

  Occurs when a person genuinely accepts the group norms. Results in a private and public change of behaviours. Likely to be a permanent change as attitudes have been internalised
• What is identification ?

  Wanting to be part of a group so publicly changing our behaviours to achieve the goal even if we don’t privately agree with everything the group stands for
• What is compliance ?

  Going along with others in public but not changing personal opinions. Superficial change and behaviours stop as soon as group pressure stops
• What are the two explanations for conformity ?

  Informational social influence and normative social influence