evaluation

• Consistency Moscovici AO3


  Strength:

  • The study clearly isolated and demonstrated a consistent minority gradually influencing the majority

  Limitation

  • However, its use of an artificial task limits ecological vlaidity, meaning findings may not easily generalise to real-world situations where consistency interacts with more complex issues
• Commitment Martin et al AO3


  Strength:

  • Martin et al clearly operationalised commitment by showing that a minority percieved as commited (willing to make personal sacrifices) has a stronger persuasive impact on majority.

  Limitation

  • Study's small sample size and controlled laboratory conditions reduce the generalisability of findings, as real-world scenarios are often more dynamic and multifaceted.
• Flexibility Nameth AO3


  Strength:

  • Nameth found that a minority willing to comprimise is seen as more reasonable and persuasive, emphasising the importance of flexibility in influencing the majority.

  Limitation:

  • The study's use of artificial and laboratory-based tasks limits ecological validity, making it difficult to generalise the findings to complex, real-life scenarios.