applying marketing strategies to education in an attempt to get more students
what is catchment area?
the borough in which you must attend a school in
what is open enrolment?
schools can recruit students outside their area and parents can send their children to schools outside their area too
what is parentocracy?
a child's education is dependent on the parent as they have the choice of school, can attend open days and provide feedback
what is formula funding?
schools are funded based on the number of students they take on
who are privileged skilled choosers?
middle class parents that have the skills, money and knowledge to ensure that their children get a good education
who are semi-skilled choosers?
working class parents who are highly motivated but lack the knowledge, skills and money to support their children so therefore rely on others judgement e.g. teachers
who are disconnected local choosers?
helpless working class parents who are withdrawn from their children's education