Key Vocab/Info (From Spec)

• What is an action code in a narrative?

  It indicates that some action will follow.
• How does an active audience engage with media?

  They select media products and interpret meanings.
• What is anchorage in media texts?

  Words that give meaning to an image.
• How does changing the caption of an image affect interpretation?

  It may change how the audience interprets the image.
• What does the term 'appeal' refer to in media products?

  How products attract and interest an audience.
• What does 'aspirational' mean in media texts?

  Encourages desire for wealth and status.
• What is audience categorization?

  Grouping audiences by age, gender, ethnicity.
• What is audience consumption?

  How audiences engage with media products.
• What does audience interpretation involve?

  Reading meanings in media products.
• What is audience response?

  How audiences react to media products.
• What is brand identity?

  Audience associations with a brand over time.
• What is a broadsheet?

  A larger newspaper publishing serious news.
• What is a caption in media?

  Words that explain the meaning of an image.
• What is channel identity?

  Aspects that make a channel recognizable.
• What does circulation refer to in media?

  The dissemination of media products.
• What is colloquial language?

  Conversational language less formal than written speech.
• What are commercial channels?

  Channels that raise money through advertising.
• What is connotation in media?

  Suggested meanings attached to a sign.
• What are conventions in media texts?


  Expectations of what is seen in a media text.
• What is convergence in media?

  Coming together of separate media industries.
• What are cover lines in magazines?

  Words suggesting content to the reader.
• What is cross-platform marketing?

  Distribution across various media formats.
• What is a demographic category?(think CAGEO)

  A group based on class, age, gender, ethnicity, other.
• What is denotation in media texts?


  Description of what can be seen or heard.
• What is diegetic sound?

  Sound from the fictional world that can be seen.
• What does disruption refer to in a narrative?

  Changes the balance in the story world.
• What is distribution in media?

  Methods of delivering media products to audiences.
• What is diversification in media organizations?

  Producing content across a range of forms.
• What is encoding and decoding in media?

  Producers encode messages, audiences decode them.
• What is an enigma code?

  A narrative device that increases audience interest.
• What is equilibrium in narrative theory?

  A state of balance or stability in a story.
• What is a fan in media terms?

  An enthusiast of a particular media form.
• What is a feature in a magazine?

  The main story covering multiple pages.
• What do the Four Cs stand for?

  Cross Cultural Consumer Characteristics.
• What is a franchise in media?

  An entire series of related media products.
• Who are gatekeepers in media?

  People deciding which stories appear in media.
• What is genre in media?

  Grouping of media texts sharing similar conventions.
• What does 'global' refer to in media?

  Media products distributed worldwide.
• What is house style in a magazine?

  Recognizable elements established in each issue.
• What is hybrid genre?

  Media texts incorporating elements of multiple genres.