Maslow's Hierarchy of Needs

• Abraham Maslow suggested that human behaviour is focused on satisfying certain basic types of needs
• Breathing, food, water, sex, and sleep are all examples of the first tier of Maslow's Hierarchy of Needs. What is the tier called?

  Physiological Needs
• Security, health, and property are all examples of the second tier of Maslow's Hierarchy of Needs. What is the tier called?

  Safety
• Family, friendship and social intimacy are all examples of the third tier of Maslow's Hierarchy of Needs. What is the tier called?

  Love and Belonging
• Recognition, confidence, and respect are all examples of the fourth tier of Maslow's Hierarchy of Needs. What is the tier called?

  Esteem
• Morality, creativity, and problem-solving are all examples of the fifth and final tier of Maslow's Hierarchy of Needs. What is the tier called?

  Self-actualization
• Stormzy/Superheroes : Appeals to self - actualization (being your best self)
• This Girl Can ad : Encourages self esteem and self-actualization through sport