Radiobroadcasting Terms

• Radio is a mass medium, reaching millions of people. despite being delimited by the presence of television, cable, computer and other forms of mass media, it is still commonly used especially in the rural areas.
• Radio broadcasting has been a popular form of information dissemination, and entertainment for over a century
• Writing the script for radio broadcasting should be brief, simple, and fast pacing.
• The ears can only receive 180 words per minute, while the eyes can read more or less 1000 words per minute.
• Accessibility : radio is accessible to almost everyone, regardless of their location or economic status. all that is needed is a simple radio receiver, which can be very affordable.
• Portability : radio receivers are usually small and easy to carry around, making them a convenient means of communication and entertainment on the go.
• Real-time : radio broadcasts happen in real-time, meaning that news, weather, and other information can be delivered quickly and efficiently.
• Cost-effective : compared to other forms of media, such as television or print, radio news is relatively not too expensive to produce and broadcast.
• Local focus : radio stations often have a local focus, providing news and information specific to the area these radio stations serve
• Entertainment value : radio offers a wide range of programming, including music, talk shows, and sports coverage, making it a popular form of entertainment.
• Educational value : radio can also be used for educational purposes, providing programming that is informative and educational based on a variety of topics.
• Limited visuals and storage : radio is an audio-only medium, which means that is lacks the visual component that television and other media can offer.
• Limited interactivity : unlike the internet or social media, radio is not an interactive medium, which means that listeners cannot engage directly with the content or the broadcasters.
• Limited reach - radio signals are limited by distance and can be affected by geographical and environmental factors, such as mountains or buildings. this means that some areas may have limited or no access to radio broadcasts.
• Vulnerability to interference : radio signals can be interferd with by other electronic devices, such as cell phones or other radio signals, which can affect the quality of the broadcast.
• Accuracy : radio broadcasts must strive for accuracy and objectivity in their reporting, ensuring that they present information that is truthful and reliable.
• Impartiality & Fairness : radio broadcasts should be impartial and avoid any bias or personal opinion in their reporting
• Privacy : radio broadcasts must respect the privacy of individuals and avoid reporting private information without their consent.
• Sensitivity : radio broadcasts should be sensitive to issues such as race, religion, gender, and sexual orientation and avoid any discriminatory or offensive content.
• Respect for the law : radio broadcasts must abide by the laws and regulations of their country, including those related to censorship, defamation, and hate speech.
• Community standards : radio broadcasters must adhere to community standards and avoid any content that is deemed offensive or inappropriate.
• Technical standards : radio broadcasters must adhere to technical standards for sound quality, frequency modulation, and other technical aspects of broadcasting.
• A stinger in radio broadcasting refers to a short piece of audio, often just a few seconds long, used to transition between segments or elements within a radio show.

  • are typically musical or jingles or sounds effects 
• Radio uses bumper between the news and commercial breaks. its function is to tell the listeners that there is a break but that there will be some more news coming up.
• Teaser is used to simulate the curiosity so that the listeners will stay tuned in to hear what it is all about.
• Billboard is usually heard after the news. it reminds the listeners of what product sponsors the said news.
• Radio broadcast content:

  • local news
  • national news
  • international news/world news
  • sports news
  • showbiz news