branding+promotion

• what are three benefits of strong branding?

  added value, ability to charge premium price, reduced price elasticity of demand
• what are some ways to build a brand?

  sponsorship

  social media

  advertising

  differentiation
• what does promotion mean?

  the use of marketing tools to bring a product to the attention of potential buyers
• what are 6 types of promotion?

  1.personal selling

  2.direct marketing

  3.above-the-line marketing

  4.below-the-line marketing

  5.public relations

  6.sponsorship
• what is above the line marketing?

  uses mass media methods
• what is an advantage of atl marketing?

  reaches maximum exposure
• what is a disadvantage of atl marketing?

  very expensive
• what is below the line marketing? give some examples

  reaches more targeted audiences

  public relations(PR)

  social media marketing
• whats an advantage of BTL?

  not expensive and it is more targeted
• whats a disadvantage of BTL?

  targeting diverse cultures with the same theme is difficult
• what is direct marketing?

  highly focussed, targeted mail
• what is public relations(PR)?


  unpaid communication about a company which appears in mass media
• what are the 6 types of sales promotion?

  1.BOGOFF(buy one get one free)

  2.price discounts

  3.money off coupons

  4.giveaways

  5.special events

  6.point of sale
• what are advantages of bogoff?

  very popular with shoppers

  boosts sales
• what are advantages of coupons?


  makes the customer feel they are getting better value for money
• whats a disadvantage of coupons?

  customers may be waiting for the coupons before they purchase