A03

• What type of data offers more richness of detail?

  Qualitative data
• Why does qualitative data provide greater external validity?

  It offers meaningful insight into participants' worldviews
• What is a challenge associated with qualitative data analysis?

  It is difficult to summarize statistically
• What can subjective interpretations of qualitative data lead to?

  Potential bias in conclusions drawn
• How does quantitative data differ in analysis compared to qualitative data?

  It is relatively simple to analyze
• What is a key characteristic of quantitative data?

  It is presented in numerical form
• What is a limitation of quantitative data compared to qualitative data?

  It is narrower in meaning and detail
• What might quantitative data fail to represent?

  'Real life' experiences and complexities
• What is a key advantage of qualitative data over quantitative data?

  It offers richness of detail
• How does qualitative data allow participants to express themselves?

  By reporting thoughts, feelings, and opinions
• What is a significant drawback of relying on qualitative data conclusions?

  They may be subject to researcher bias
• What does quantitative data allow researchers to do easily?

  Draw comparisons between groups
• What is a limitation of quantitative data regarding its representation?

  It may fail to represent 'real life'