A01

• What is primary data also known as?

  Field research
• What does primary data refer to?

  Original data collected for investigation
• How is primary data collected?

  Through experiments, questionnaires, interviews, or observations
• What is secondary data?

  Data collected by someone other than the researcher
• What is another term for secondary data?

  Desk research
• Why is secondary data often significant?

  It has usually been subject to statistical testing
• Where can secondary data be found?

  In journal articles, books, or websites
• What type of records are considered secondary data?

  Employee absence records within an organization