A03

• What is the main strength of primary data?

  It fits the job
• What is primary data?

  Authentic data obtained from participants
• How can questionnaires and interviews be designed in primary data collection?

  To specifically target required information
• What is a limitation of producing primary data?

  It requires time and effort from the researcher
• What does conducting an experiment for primary data require?

  Considerable planning, preparation, and resources
• How does secondary data compare to primary data in terms of access?

  It may be accessed within minutes
• What is a benefit of secondary data?

  It may be inexpensive and easily accessed
• What is a potential issue with secondary data quality?

  There may be substantial variation in quality
• What might happen to secondary data upon further investigation?

  It may be outdated or incomplete
• How can secondary data challenge the validity of conclusions?

  The content may not match researcher's needs