A01

• What is content analysis?

  A type of observational research
• How are people studied in content analysis?

  Indirectly via their communications
• What forms of communication can be analyzed in content analysis?

  Spoken and written forms
• What is the aim of content analysis?

  To summarize and describe communication systematically
• What is the initial stage of content analysis called?

  Coding
• Why is coding important in content analysis?

  It categorizes large data sets into meaningful units
• How might one produce quantitative data in content analysis?

  By counting occurrences of words or phrases
• What does thematic analysis focus on?

  Identification of recurrent themes
• What is a theme in content analysis?

  An idea that recurs in communication
• How might themes be developed in thematic analysis?

  By categorizing recurrent ideas into broader categories
• What might a researcher do after developing themes in content analysis?

  Collect new data to test the themes' validity
• What is typically included in the final report of content analysis?

  Direct quotes from the data illustrating themes