Audience

• The Sun, online and print, targets lower to middle social classes with its biggest audience share coming from C2DE demographic. The majority of its readers are male. Most of its print readers are between 45-64 but 60% of its online readers are below the age of 34
• The average reading age in the UK is 9 years old, and The Sun has a reading age of 8. It uses bold words, lots of visuals, and smaller chunks of text to make its product accessible to everyone and especially appealing to members of society who have weaker literacy skills. This helps explain the Sun's tagline, "The People's Paper." In addition the way of formatting makes it an easy read for people on a daily commute
• The Sun includes promotions such as Sun Hols where readers have to collect tokens, this appeals to low-income demographics which helps builds loyalty between the brand and the reader.