Import

• According to the material, how long are products and services offered through the internet?

  24 hours a day, 365 days a year
• What is one advantage of the internet for marketers mentioned in the material?

  Products are offered globally
• What is a benefit for marketers using the internet that is mentioned in the text?

  Cost efficient
• What is a benefit for marketers using the internet that is mentioned in the text?

  Developing one-on-one relationships with consumer databases
• What is a criticism of online marketing that is stated in the material?

  It reaches only a small segment of the population
• According to the material, what is a reason some consumers don't buy products online?

  Consumers shop to collect information but do not buy
• What is mentioned as a concern that once made consumers reluctant to shop online?

  Risk of hackers accessing credit cards
• What does consumer behavior involve according to the material?

  Thoughts, feelings, and actions in consumption processes
• According to the material, what else does consumer behavior include?

  All things in the environment that influence these thoughts
• What are some of the environmental factors that influence thoughts, feelings and actions?

  Comments, advertisements, price information, packaging, product appearance
• What three characteristics are used to describe consumer behaviour?

  Dynamic, involves interactions, and involves exchanges
• Why is consumer behavior described as dynamic?

  Thinking, feelings, and actions are constantly changing
• According to the material, how has the internet changed consumer behavior?

  Changed the way people search for information
• Why is ongoing consumer research important for marketers?

  To keep abreast of important trends
• Consumer behavior involves interactions among what three things?

  People’s thinking, feelings, and actions, and the environment
• What do marketers need to understand to better satisfy consumer needs?

  What products and brands mean to consumers
• What should marketers know about consumer interactions?

  How these interactions influence individual consumers and society
• What does consumer behaviour involve?

  Exchanges between human beings
• What do people give up and receive in consumer behavior exchanges?

  Money and other things to obtain products
• According to the material, what is the role of marketing in society?

  To help create exchanges
• What is a marketing strategy?

  Design, implementation, and control of a plan
• What is the goal of a marketing strategy?

  To influence exchanges to achieve organizational objectives
• What is the typical design of marketing strategies in a consumer market?

  Increase favorable thoughts and feelings about products
• According to the material, what do retail stores, catalogue retailers, and e-tailers develop marketing strategies for?

  To increase chances of favorable thoughts about purchasing
• What is the purpose of strategies developed by credit card companies and banks?

  Increase the chances consumers will use services
• Why is it useful to study consumer behaviour?

  Helps firms improve their marketing strategies
• What does studying consumers help firms understand?

  How consumers think, feel, reason, and select
• How is the consumer influenced?

  By his or her environment
• What do limitations in consumer knowledge influence?

  Decisions and marketing outcome
• How do motivation and decision strategies differ?

  Between products that differ in importance
• What can marketers adapt to more effectively reach the consumer?

  Marketing campaigns and marketing strategies
• What is consumer behaviour the study of?

  When, why, how, and where people buy
• What does consumer behaviour attempt to understand?

  The buyer decision making process
• What does consumer behaviour study about individual consumers?

  Characteristics such as demographics and behavioural variables
• What does consumer behavior try to assess?

  Influences on the consumer from groups
• What is studied within consumer behaviour?

  Exchange processes involved in acquiring, consuming, disposing
• What are the three stages of consumer behaviour?

  • Acquisition
  • Consumption
  • Disposition
• What does much of CB research focus on?

  Factors that influence product choices
• What is the study of consumption?

  How consumers actually use a product/service
• What sorts of attitudes do consumers form during consumption?

  Affect future purchases