Representation

Cards (6)

  • The front cover and stories are carefully constructed to grab the attention of a typical Guardian readership.
  • Though it doesn't explicitly state an opinion in the style of the tabloids (e.g. The Sun says...) the choice of these main cover stories portrays the Conservatives as amoral and untrustworthy
  • In both the main photograph and two articles the Conservatives in question (Johnson and Mone) are portrayed as dishonest
  • The main image in particular shows a politician with none of the typical trappings of a PM (formal clothing, composure, confidence etc) and as a result, it speaks to a lack of authority and questionable capabilities to hold the office of PM.
  • The decision to use more inclusive language in the Ukraine story, for example "UK", is suggestive of an article and an issue that the editorial team at The Guardian supports and expects its readers to support.
  • To communicate the feature quickly, the images of office workers in the skyline display a range of workplace stereotypes for both individuals and events e.g. the office romance, the geek, the joker. Whilst tabloids use stereotypes frequently in their lead stories, broadsheets tend to reserve their use for entertainment features