Product Context

• The Guardian is a British national daily newspaper with an average circulation of approximately 105,000 in The UK, comprising 53,902 newsstand sales and 51,232 subscriptions
• The Guardian newspaper targets a well-educated, affluent, digitally-savvy, liberal audience. The demographic is 86% ABC1, 54% of the readers are male and the average age of the print reader is 54.
• Originally The Guardian's format was broadheet, but for cost reasons and changing consumer needs it is now printed in tabloid format