Product Context

• Launched in 1931, GQ began its life as a quarterly publication called Gentleman's Quarterly, aimed specifically at fashion industry insiders. Its popularity caused its rebranding in 1967 to GQ
• Produced by Conde Nast, today GQ is a multi-platform brand. Each issue is published in print and digitally; it has its own acclaimed website and apps
• GQ is aimed at ABC1 men aged between 20-44 and has a 212,000 monthly print readership with online boasting over 2 million monthly unique users and more than 2 million social media followers.
• It is funded by magazine sales and advertising, GQ says that 88% of its audience have bought or plan to buy products they've seen advertised in GQ. 93% of GQ's audience own designer fashion