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Theory & Methods
Research Methods
Questionnaires
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Zara
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Cards (25)
What is a questionnaire also known as?
Social survey
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What is the primary purpose of a questionnaire?
To gather information through a
list of questions
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How can questionnaires be administered?
In
person
,
by
post
,
or
electronically
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What types of questions can be included in a questionnaire?
Closed, open, or a mixture of both
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What does reliability refer to in research methods?
The consistency of results upon repetition
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What is necessary for a study to be considered reliable?
Representative samples and uniform questions
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Why is reliability important in opinion polls?
To ensure changes reflect true voter preferences
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What is the relationship between closed questions and reliability?
Closed questions increase the reliability of research
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What does valid research aim to reveal?
A
true picture
of the research subject
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How can closed questions undermine validity?
By limiting
respondents'
possible answers
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What is the Likert Scale used for?
Quantifying
qualitative data for
analysis
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What type of data do open questions produce?
Qualitative data
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Why is qualitative data considered higher in validity?
It allows
detailed
, personal responses
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What is a potential issue with analyzing open question data?
Subjectivity
in categorizing responses
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Why are questionnaires generally considered more reliable than valid?
They produce mostly
quantitative
data
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What is triangulation in research?
Using a mix of
reliable
and
valid
data
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What is the definition of a questionnaire?
A list of questions for
research
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How do structured interviews differ from questionnaires?
Structured interviews are
administered
in person
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What is the purpose of a pilot study in questionnaire design?
To identify and fix
design problems
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Why is uniformity in questions important for questionnaires?
It ensures
consistency
in responses
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What role does quantitative data play in reliability?
It enhances the
consistency
of results
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How do closed questions affect data analysis?
They simplify the analysis
process
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What challenges arise from analyzing qualitative data?
It can be
subjective
and complex
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How can researcher bias affect data interpretation?
It can skew the
categorization
of responses
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What is the advantage of mixing question types in questionnaires?
It provides a broader
range of data
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