Social Change

• What happens during social change?

  A minority view challenges and changes the majority view
• In social change, what happens after a view is accepted by the majority?

  Society adopts new attitudes, beliefs or behaviors
• When are minority groups more successful in creating social change?

  When they show consistency, commitment and flexibility
• What effect leads to the minority gradually turning into the majority?

  The snowball effect
• What methods do minorities use to cause social change?

  Obedience and conformity
• How can government members enact dramatic social change?

  By creating laws
• In the context of conformity and social change, what does NSI stand for?

  Normative Social Influence
• What happens to those who do not follow the norms of a minority group?

  They risk rejection
• In the context of conformity and social change, what does ISI stand for?

  Informational Social Influence
• How can members of a minority group influence the majority through ISI?

  By providing information
• How did the civil rights marches demonstrate drawing attention to black separation?

  By providing social proof of the problem
• Why was the consistency of messages important in civil rights marches?

  To show unified intent
• What did the attention drawn by the civil rights movement cause people to do?

  Think about the unjustness of the status quo
• What does the augmentation principle refer to?

  Individuals risking their lives for their views
• What did the 'freedom riders' challenge?

  Black people had to sit at the back
• What did the snowball effect refer to in the civil rights movement?

  Racial justice getting government attention
• What act was passed in 1964 due to the civil rights movement?

  The US Civil Rights Act
• What does social crypto amnesia refer to?

  Beliefs on discrimination becoming forgotten
• What does Martin Luther King's leadership demonstrate about social change?

  Consistency and commitment are important
• How can social influence research be practically applied?

  Helping governments change behaviors
• How did social distancing laws help the economy?

  By reducing healthcare costs
• Why is controlled experimental research on social change not possible?

  Cause-and-effect relationships cannot be established
• What types of studies do researchers use to understand social change?

  Natural experiments, case studies, correlational studies
• What are the steps in how minority influence can create social change?

  • Drawing attention
  • Consistency
  • Deeper processing
  • The augmentation principle
  • The snowball effect
  • Social crypto amnesia
• How do minority groups turn into the majority?

  Due to the snowball effect