media

• How does the media influence voting behaviour?

  Through television, newspapers, and radio
• What role does social media play in UK elections?

  • Important for party advertising
  • Politicians communicate directly with voters
  • Conservatives spent over £2 million on Facebook
  • Labour used Snapchat for voter outreach
• Which social media platforms are mentioned for UK elections?

  Facebook, Snapchat, Twitter, Instagram
• How much did the Conservatives spend on Facebook advertising in 2017?

  Over £2 million
• How many views did the Jeremy Corbyn Snapchat filter receive?

  Over 9 million times
• What is the role of the internet in UK politics?

  • Increasingly important for political engagement
  • Over 82% of households have internet access
  • MPs and parties connect with voters online
  • MPs have personal websites for communication
• What percentage of households have internet access in the UK?

  Over 82%
• What do MPs use their websites for?

  To outline their work and communicate
• What is the role of television in UK elections?

  • Provides information and news to voters
  • Televised debates watched by millions
  • BBC Question Time helped 34% of voters decide
• What percentage of voters were helped by BBC Question Time?

  34%
• How do newspapers shape public opinion?

  • Main news source for many people
  • Daily Telegraph supports Conservatives
  • The Guardian supports Labour
  • Parties project positive images in media
• Which newspaper often supports the Conservatives?

  The Daily Telegraph
• Who did Tony Blair hire to manage media portrayal?

  Alastair Campbell
• What is the purpose of opinion polls?

  • Determine how citizens will vote
  • Valued by parties for their findings
  • Exit polls ask voters post-voting
• What do exit polls ask voters?

  Who they voted for after voting
• Why have opinion polls been inaccurate in the past?

  • 'Shy Tories' not admitting support
  • 'Boomerang effect' of voters
  • Recent exit polls have improved accuracy
• Which polling firms are mentioned?

  Survation, Ipsos MORI, YouGov
• How does media bias influence elections?

  • Media coverage may favor certain parties
  • Influences public voting decisions
  • Media often confirms existing political views
• What is a common effect of media persuasion?

  Reinforces existing political views
• What is the relationship between newspapers and political parties?

  • Newspapers are often partisan and biased
  • Support some parties while criticizing others
  • Allegiance may change with circumstances
• Which newspaper supported Tony Blair in 1997?

  The Sun
• How does television coverage compare to newspapers?

  • Television is more neutral than newspapers
  • Agreed time for televised broadcasts
  • Most channels committed to neutrality
• What was the decline in trust for the BBC from 2003 to 2020?

  81% to 47%
• What was the decline in trust for ITV from 2003 to 2020?

  82% to 41%
• What was the 2019 General Election viewed as?

  • The 'Brexit election'
  • Influenced public perception of voting
• Who were journalists that served as directors of communications for parties?

  • Alastair Campbell (Blair)
  • Andy Coulson (Cameron)
  • Seamus Milne (Corbyn)
• What was the impact of the Daily Mirror and Guardian investigation in 2020?

  • Became lead story across media
  • Investigated Dominic Cummings' lockdown rules
• How did media influence the sacking of Suella Braverman?

  • Pressure on Rishi Sunak after criticism
  • Related to pro-Palestine protests
• How did George Galloway use media in the 2024 Rochdale by-election?

  • Promoted pro-Palestine views
  • Targeted Muslim voters and concerned citizens
• What was the circulation of The Sun in 2020?

  1,000,000
• What does OFCOM regulate in the UK?

  • Regulates media and reporting standards
  • Ensures balanced reporting
• What was GB News found guilty of in March 2023?

  Breaking impartiality rules
• What was the impact of the ITV Drama “Mr Bates vs The Post Office” in January 2024?

  • Re-exposed the Post Office scandal
  • Government announced £75k payment to postmasters
• What percentage of people cited television as the strongest influence in a 2015 election survey?

  62%
• How many viewers watched the leaders' debate in 2010?

  10 million
• What did Keir Starmer say about TV debates in January 2024?

  • Dismissed reports of avoiding debates
  • Stated he is happy to debate Sunak
• What did Caroline Lucas say about leadership and debates?

  • First rule of leadership is to show up
  • Importance of participating in elections