an autobiographical record of personal experiences and events
usually easiest to remember as they are linked to senses meaning they're triggered by cues - different parts of memory are located in different parts of brain (e.g. images in visual area) but are connected together using hippocampus
this creates memory of an 'episode' and we have to consciously try and recall the memory
they are time-stamped which means we remember exactly when they occur
Examples:
first day of school, your birthday party, a vacation
Semantic Memory - Explicit (Conscious)
contains all knowledge (facts, concepts, meanings) a person has learned
the memories are not time-stamped
linked to episodic memories as we learn new knowledge through our experiences
need to be consciously recalled to enable us to produce and understand language
Examples:
capital cities of countries, knowing 2+2=4, recognising a dog is a type of animal
Procedural Memory - Implicit (Unconscious)
our ability to automatically perform learned tasks with little conscious thought
easy to perform but difficult to explain
important for daily functioning and helps perform cognitive and motor skills without awareness
Examples:
riding a bike, tying your shoelaces, playing an instrument
Strengths of Tulving's LTM theory
Neuroimaging evidence:
brain scan studies
Tulving et al (1994) asked PPs to do different memory tasks whilst using a PET scanner
they found that episodic and semantic memories were in the prefrontal cortex (left - semantic and right - episodic)
shows credibility
Real-life application:
psychologists can target certain memories to improve a PPs life
Belleville et al (2006) proved episodic memories can be improved through training elderly people with cognitive impairments to focus on their episodic memories
enables specific treatments to be used
Weaknesses of Tulving's LTM theory
Objections:
there is an overlap between episodic and semantic memories
in 2002, Tulving added to his theory by stating that an episodic memory is a specialised subcategory of semantic memories
this casts doubt on the claim that there are three types of LTM
Research lacks control:
research into different types of LTM tends to use case studies (HM and Clive Wearing)
these studies lack generalisability and they were not tested prior to their illnesses/incident - therefore we cannot say for sure how their memories were affected