English speaking due to colonialism, large out migration to other English speaking countries, visually attractive, hot and humid climate.
200,000 jobs created by tourism, making tourism the country's secondbiggestearner
Tourism industry contributes over 50% of the country’s totalforeignexchangeearnings
Jamaica needs tourism due to its slowgrowth, debt and unemployment.
Positive impacts of tourism in Jamaica
Positive multiplier effect as Jamaican tourist workers spend money in other Jamaican businesses
Jobs in the formaleconomy mean tax is paid to the government, which can be used for funding or investment
Investment in tourist area eg, new port and cruiselinerfacilities on Northern coast lead to a higher standard of living in these areas
Infrastructure development eg. improved transport links to support tourism also benefit locals, better water supply, electricity, sanitation improve standard of living
Negative impacts of tourism in Jamaica
Cruiselinerpassengers spend shorttime in Jamaica so spend less money overall, spending more concentrated around areas where cruise ships arrive
Areas neglected due to focus on tourist-rich areas such as MontegoBay and OchoRios in the North. Other areas experience isolation, poor roads, lack of food, water, healthcare, education
Economic leakage: 80% of all money spent by tourists in Caribbean region lost to other countrues or TNCs, meaning locals are forced into lowerskilled, seasonal jobs