random, systematic, stratified, opportunity, and volunteering sampling.
what is random sampling?
Random sampling is a method of selecting a subset of individuals from a larger population in a way that each individual has an equal chance of being chosen.
random sampling involves identifying everyone in a target population using a sample frame and select the amount f participants needed.
what is an advantage to random sampling?
not biased —> no investigator effects
what is a disadvantage to random sampling?
the sample is not representative of different types of people within the sample frame because everyone has an equal chance of being selected.
what is systematic sampling?
Sampling method where every nth individual in a population is selected for inclusion in the sample.
what is an advantage of systematic sampling?
unbiased as participants are selected using an objective system, researcher has no influence oof who is chosen
what is a disadvantage of systematic sampling?
not a good representation of the population
what is volunteer sampling?
Non-random sampling method where participants are selected based on their willingness to volunteer.
what is an advantage of volunteer sampling?
participants recruit themselves so it is very ethical and convenient for the investigator.
what is a disadvantage of volunteer sampling?
it is n unrepresentative sample —> participants will likely be extroverted and motivated (volunteer bias)
what is stratified sampling?
Sampling technique where the population is divided into distinct groups or strata, and a random sample is taken from each stratum.
how would you calculate a strata?
(total sample size/population size) x layer size
what is an advantage of stratified sampling?
free from bias and good representation of the population
what are the disadvantages of stratified sampling?
time consuming
wont give a representative sample because all the participants would have shared characteristics