16.3

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sandra

Cards (3)

  • SCALES COMMONLY USED IN AN INSTRUMENT
    1. Likert scale
    2. Semantic differential scales
  • LIKERT SCALE
    • Common scaling technique consists of several declarative statements that express a viewpoint on a topic.
    • Respondents are asked to indicate how much they agree or disagree with the statements.
  • SEMANTIC DIFFERENTIAL SCALES
    • Respondents are asked to rate concepts in a series of bipolar adjectives.
    • Advantage: being flexible and easy to construct.