A strength of SLT is that principles have been applied to real world behaviours. SLT is able to explain cultural differences in behaviour. Modelling, imitation and reinforcement, can account for how children learn from others around them, including the media and this can explain how cultural norms are transmitted through societies. This has proved useful in understanding behaviours such as how children develop gender roles. This increases the value of the approach as it can account for real world behaviour.