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Lesson 37 DT
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Ewan Harrison
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Cards (48)
What is the purpose of market research?
To identify
customers
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Why do designers need to know about customers?
To develop
products
that meet customer needs
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What are key characteristics to identify customers?
Age
Gender
Disposable income
Residential location
Recreational interests
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How might a designer target males with deodorant packaging?
By using black and
silver
colors
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What are basic human needs mentioned in the text?
Food
,
water
, and
sleep
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How does a technologically developed society affect basic needs?
It offers expensive
alternatives
to basic needs
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What do product manufacturers need to address besides basic needs?
Customer wants
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How do manufacturers appeal to higher-level needs?
By offering products like
iPhones
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What is the difference between needs and wants in marketing?
Needs
are
essential
;
wants
are
desires
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What is branding in marketing?
Creating
an
image
of
a
company
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What elements do designers use to create a brand?
Color combinations
,
logos
, and
typesets
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Why is protecting brand identity important?
To prevent
rivals
from copying it
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What can happen without a protected brand identity?
Rival companies
may exploit brand familiarity
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What is a key aspect of product marketing?
Packaging design
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How does Coca-Cola use packaging in branding?
Through its distinctive
bottle shape
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What are the functions of labeling in marketing?
Attract customer attention
Inform about
allergies
and safety
Provide 'use by' dates and
origin
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What is the difference between advertising and marketing?
Advertising creates
awareness
; marketing drives
sales
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What is global marketing?
Marketing products
internationally
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Why do companies have regional branches for marketing?
To tailor
marketing strategies
to local cultures
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Why was McDonald's not marketed in China for years?
It
did
not
appeal to
local
tastes
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What is the purpose of consumer profiles?
To
target
products accordingly
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What factors are considered in creating a consumer profile?
Careers
,
lifestyles
, and
spending habits
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What is the Marketing Mix?
Factors affecting the success of a
product
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What are the original 4 P's of the Marketing Mix?
Product
Price
Place
Promotion
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What does 'function' refer to in product marketing?
What the
product
does and its
features
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Why is ease of use important for products?
It affects
customer satisfaction
and sales
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What does
reliability
refer to in product marketing?
How long the product lasts without failing
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Why are aesthetics important in product design?
They influence
customer appeal
and sales
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What does compatibility mean in product marketing?
Whether the product works with others
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Why is price a major constraint for designers?
It affects
profitability
and consumer
perception
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What is the role of place in marketing?
Ensuring
timely
product distribution
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What is promotion in marketing?
Making a product known to the public
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How has digital marketing changed in the 21st century?
It often uses
social media
for promotion
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What is the importance of the purchasing process?
It affects how quickly
products
reach the market
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What is physical evidence in marketing?
Proof of purchase
for products
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Why are aesthetics and environmental performance important properties?
They influence
consumer choices
and values
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What does
'added
value'
mean in product marketing?
When a product gives pleasure to consumers
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Why is training important for sales staff?
To understand
product benefits
for selling
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What is the simplest form of commerce?
Selling a
product
or service
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What is a target market?
The specific group a
product
is aimed at
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See all 48 cards
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