Lesson 37 DT

    Cards (48)

    • What is the purpose of market research?
      To identify customers
    • Why do designers need to know about customers?
      To develop products that meet customer needs
    • What are key characteristics to identify customers?
      • Age
      • Gender
      • Disposable income
      • Residential location
      • Recreational interests
    • How might a designer target males with deodorant packaging?
      By using black and silver colors
    • What are basic human needs mentioned in the text?
      Food, water, and sleep
    • How does a technologically developed society affect basic needs?
      It offers expensive alternatives to basic needs
    • What do product manufacturers need to address besides basic needs?
      Customer wants
    • How do manufacturers appeal to higher-level needs?
      By offering products like iPhones
    • What is the difference between needs and wants in marketing?
      Needs are essential; wants are desires
    • What is branding in marketing?
      Creating an image of a company
    • What elements do designers use to create a brand?
      Color combinations, logos, and typesets
    • Why is protecting brand identity important?
      To prevent rivals from copying it
    • What can happen without a protected brand identity?
      Rival companies may exploit brand familiarity
    • What is a key aspect of product marketing?
      Packaging design
    • How does Coca-Cola use packaging in branding?
      Through its distinctive bottle shape
    • What are the functions of labeling in marketing?
      • Attract customer attention
      • Inform about allergies and safety
      • Provide 'use by' dates and origin
    • What is the difference between advertising and marketing?
      Advertising creates awareness; marketing drives sales
    • What is global marketing?
      Marketing products internationally
    • Why do companies have regional branches for marketing?
      To tailor marketing strategies to local cultures
    • Why was McDonald's not marketed in China for years?
      It did not appeal to local tastes
    • What is the purpose of consumer profiles?
      To target products accordingly
    • What factors are considered in creating a consumer profile?
      Careers, lifestyles, and spending habits
    • What is the Marketing Mix?
      Factors affecting the success of a product
    • What are the original 4 P's of the Marketing Mix?
      1. Product
      2. Price
      3. Place
      4. Promotion
    • What does 'function' refer to in product marketing?
      What the product does and its features
    • Why is ease of use important for products?
      It affects customer satisfaction and sales
    • What does reliability refer to in product marketing?

      How long the product lasts without failing
    • Why are aesthetics important in product design?
      They influence customer appeal and sales
    • What does compatibility mean in product marketing?
      Whether the product works with others
    • Why is price a major constraint for designers?
      It affects profitability and consumer perception
    • What is the role of place in marketing?
      Ensuring timely product distribution
    • What is promotion in marketing?
      Making a product known to the public
    • How has digital marketing changed in the 21st century?
      It often uses social media for promotion
    • What is the importance of the purchasing process?
      It affects how quickly products reach the market
    • What is physical evidence in marketing?
      Proof of purchase for products
    • Why are aesthetics and environmental performance important properties?
      They influence consumer choices and values
    • What does 'added value' mean in product marketing?

      When a product gives pleasure to consumers
    • Why is training important for sales staff?
      To understand product benefits for selling
    • What is the simplest form of commerce?
      Selling a product or service
    • What is a target market?
      The specific group a product is aimed at
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