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A Level
Marketing
Cross Elasticity of Demand (XED)
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Created by
Sarah Howard
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Cards (6)
Examples of
substitutes
Substitutes
Examples
of Compliments
Compliments
Equation for XED
XED = (% change in
Quantity Demand
for good
B)
/ (% change in
price
for good
A
)
Easy diagram to
understand
The relevance of XED to a firm
Can help plan
production
Can help plan
sales space
The cross-elasticity of
demand
is the
responsiveness
of
demand
for one good to the change in
price
of another good.