Promotion

• "Above-the-line" promotion = no contact with the customer
• Examples of "above-the-line" promotion:


  • TV
  • Billboards
  • Posters
  • Radio
  • Newspapers
  • Magazines
  • Sponsorships
• "Below-the-line" promotion = Business can contact customer directly
• Examples of "below-the-line" promotion:


  • Telesales (phone call)
  • Free samples
  • Door sales
  • Email
  • Sales promotion
  • Personal selling
  • Trade fair
• Example of "inbetween-the-line" promotion:

  • Social media