Neo-Marxism

• What is Neo Marxism’s view on the media?

  Focuses on the messaging - we view the ruling class ideology as the natural/common sense view
• Do Neo Marxists have a Negative or positive view of the media?

  Negative view of the role of the media
• What does the media reflect?

  The ideas of the ruling class (includes media owners)
• Is the Neo-Marxism argument about the control of the media direct or indirect?


  Indirect
• What does the Media do about the elite?

  They broadcast and reinforce the world view of the elite
• How are the ideas and values of the ruling class presented?

  Natural and common sense views
• What is cultural hegemony?

  One set of ideas dominating over others
• How do Neo-Marxisms think a certain view is pushed onto you?

  They believe that people who work in the media are trained to present a certain view of the world. This view becomes natural and obvious to them and their audience. This happens without the media workers and the audience being aware
• What do Neo-Marxists suggest about alternative views?

  They say they aren’t suppressed they say they are allowed. This gives the impression that all views have a fair shot which makes it seem fair that the dominant view stays on top
• What does the Frankfurt school argue?

  They argue that advertising in the media makes people feel that they need the good produced by the capitalist economy - false needs