COMM FINALS

• Linguistic - comprising aspects such as vocabulary,

  generic structure and the grammar of

  oral and written language
• VOCABULARY – Words to convey a message
• METAPHOR – Technological figurative language (i.e.

  recycle bin, window, cut, paste, desktop)
• STRUCTURE – Organisation of presentation
• VARIOUS MODES – Auditory, print, video, graphics, animation
• Visual - comprising aspects such as

  colour, vectors and viewpoint in

  still and moving images
• COLOUR – Mood and Emotion, Cultural significance
• PERSPECTIVE – Depth and dimension
• VECTORS – Directional lines to focus attention
• FOREGROUND – Giving power by positioning
• BACKGROUND – Creating the setting or the scene
• Audio - comprising aspects such as volume, pitch and rhythm of

  music and sound effects
• VOICE – Electronic, own voice, natural speech
• MUSIC – Selected or composed music
• SOUND EFFECTS – Selected or created sounds
• Spatial - comprising aspects such as proximity, direction, position of

  layout and organisation of objects

  in space.
• ECOSYSTEM – Interaction of all components of the text
• GEOGRAPHICAL – Layout and landscape
• ARCHITECTURAL – Construction, composition and

  organisation
• Four Main Qualities of an Effective Message

  1. Simplicity
  2. Specificity
  3. Structure
  4. Stickiness
• Three Steps in Evaluating an Image

  ❑ Identifying Source

  ❑ Interpret contextual information

  ❑ Understand implications
• Guide to analyse and evaluate Image

  ❑ Content analysis

  ❑ Visual analysis

  ❑ Contextual information

  ❑ Image source

  ❑ Technical quality
• Multimodal Texts - is a combination of two or more modes
• A text may be defined as multimodal when it

  combines two or more SEMIOTIC SYSTEMS.
• Types of Multimodal Text

  ❑ Simple Multimodal Texts

  ❑ Live Multimodal Texts

  ❑ Complex Digital Multimodal Texts
• Simple Modal Text - Comics/graphic novels, Picture books, newspapers, brochures, print advertisements,

  posters, storyboards, digital slide presentations (e.g. PowerPoint), e-posters, e-books, and social media.
• Simple Modal Text - Meaning is conveyed to the reader through varying combinations of written language, visual, gestural, and spatial modes.
• Live Multimodal Text - Include dance, performance, oral

  storytelling, and presentations, Meaning is conveyed through

  combinations Of various modes such \as gestural, spatial, audio, and

  oral language.
• Complex Digital Multimodal Texts - Live action films, animations, digital stories, web pages, book trailers, documentaries, music videos,
• Complex Digital Multimodal Texts - Meaning is conveyed through dynamic combinations of various modes across written and spoken language, visual (still and moving image), audio. gesture

  (acting), and spatial semiotic resources.
• Complex Digital Multimodal Texts - Producing these texts also requires skills with more sophisticated digital communication technologies.
• infographic - shows and explains a thorny issue to a larger audience, The communication tool, among others, is effective in illustrating multifaceted topics.
• Infographic - It uses words and images to communicate a clear message.
• Infographic - The use of additional images and words in the infographic are coherent in explaining a complex process. It is also more appealing and effective as a communication tool compared to a densely written report.
• advertisemen - possible messages are conveyed both literally and subliminally.
• Advertisement - A literal message is based on what text shows. The reader elicits the meaning based on what is conveyed explicitly.
• Advertisement - Another layer is the subliminal message, which

  contains an underlying meaning. A text does not express this explicitly.
• Editorial cartoon - is a relevant example of a multimodal text.
• Multimodality refers to the use or availability of several different

  modes, methods, systems. Because of advancements in

  technology, multimodal texts are now a familiar feature in web-

  based materials, such as memes and blogs. They are used as

  communication tools to serve a specific purpose, and they are not

  necessarily neutral.